A STEP BY STEP PROCESS ...
INITIAL CONSULTATION & COLLABORATIVE DREAMING
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A one-to-one private appointment in person with an FR specialist of the house. This initial consultation is an opportunity to dream and encapsulate your early embryonic ideas of the perfect look for your special occasion. The house will share with you our archive of recommended design styles that include a variety of silhouettes, fabrics and embroidery options, unique to suit you.
PHYSICAL BODY MEASUREMENTS OR VIRTUAL BODY SCANNING
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Your full body measurements will be taken with acute precision by one of our highly trained couture specialists. This may be taken physically, in person within private residence or alternatively measurements can be obtained virtually and efficiently through mobile body scanning.
DESIGN PROPOSAL
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Each and every couture creation begins with a sketch and this is an integral part of the design process, the birthplace. The design team will present the beginning of the dream and the approved proposed designs, a glimpse into the vast imagination of our Creative Director.
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FINAL APPROVAL
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Following the final approval of all the required design elements, endless hours are dedicated to the construction of the toile which is formed using no less than 30 individual body measurements, in correspondence with the desired design specifications. Our highly skilled couturiers of the atelier who each hold no less than 10 years of experience creating by hand the most spectacular commissioned couture pieces, work meticulously by hand and begin to bring to life your unique couture creation, using both traditional and innovative modern-day techniques that are paired together harmoniously, in accordance with the design specifications.
Any piece produced can take hundreds and thousands of hours to make and each creation is handled with the upmost care and extreme attention until it is completed to perfection. Every single stitch is by hand and each is an important contribution to achieving a high standard finish, as is the acute attentiveness, focus and attention to detail provided by the 'petite mains' of the house.
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INVITATION TO ACCESS AN ONLINE PRIVATE PORTAL
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In between consultations, glamour and enchantment meet you at our digital doors as the house welcomes you to enter FERONA world online and experience the technological journey of your couture creation and access your private portal in between fittings and appointments. Here you will be seamlessly guided through the magical journey of your special couture piece personalised to supersede your highest expectations.
FITTINGS
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You will be invited to attend the fitting(s) of both your toile and the final piece at each stage of the couture process. The journey continues as we invite you to voyage through the digital world of FERONA, to follow closely and observe the progress and artistic formation of your commissioned piece in between fittings. The atelier will keep you informed every step of the way.
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THE FINAL FITTING
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At the final appointment, you will be presented with the finished look. A final fitting will take place alongside the full inspection of your unique creation to not only ensure your expectations have been satisfied but to certify that the standards of the house have been met. This is the last step in the couture process but the perfect couture dream lives on through your digital portal, available for you to re-visit and re-live at any moment in time. Your very own private sphere, where past and future couture fantasies and desire reside forever.
DELIVERY
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We offer clients the option of having their special piece personally delivered by hand, alternatively we can deliver using our dependable delivery partners and couriers and we deliver worldwide. We also offer aftercare services to all our clients should they require special care for delicately crafted couture creations.